- We became part of Sword Group
- Featured on Gartner's Magic Quadrant for CRM Customer Service Contact Centers, 2008
- Sword Ciboodle client, Standard Bank South Africa won the Gartner CRM Excellence Award
- Named as 'one to watch' on the CRN Emerging Technology List
- Appeared on The Forrester Wave™: Enterprise CRM Suites, Q3 2008
- Sears Phase 1 successfully completed, marking the start of a 13 stage programme of work
- Sealed strategic partnership with Cognizant
- Cited as leaders on The Forrester Wave™: Process-Centric Customer Service Software Solutions, Q4 2008
- Nutricia Careline application rolled out in the UK
- A New Look for the New Year! Adopted the wider Sword Group colours and re-branded as Sword Ciboodle
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